Campaign Management
Build and manage Exact, Auto, Broad / Phrase, and product-targeting campaigns with clear roles for discovery and focused targeting.
Structure · Targeting · BudgetsAmazon PPC Specialist · Web Developer
Hi, I'm Cris Argawanon.
A closer look.
A clearer strategy.
Better PPC decisions.
I manage Amazon advertising across multiple ASINs, using campaign data, keyword research, and performance investigation to find opportunities and control wasted spend.
I also build and maintain production web systems with Laravel, PHP, JavaScript, and MySQL. Both sides of my work start with understanding the problem and making a practical plan.
Based in the Philippines · Open to Amazon PPC opportunities
Hands-on PPC Experience
Since June 2026 Managing a portfolio of 150 product SKUs
Campaign Ownership
Exact Auto Broad/Phrase Product Targeting SB Video
Hands-on Optimization
Bids Placements Budgets Negatives Dayparting
PPC Performance Diagnosis
Traffic Conversion Ranking Listing Inventory
AI-Assisted PPC Workflows
Keyword research Report analysis Opportunity discovery
Inside my Amazon PPC work
Watch the work.
Understand the thinking.
Explore selected videos from my PPC collection, with introductions, case studies, and practical walkthroughs.
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What I do in Amazon PPC
From campaign structure
to daily decisions.
Hands-on advertising work that connects campaign performance with the product's sales, visibility, and conversion.
Keyword & Search Term Analysis
Research relevant keywords, review shopper search terms, and identify harvesting opportunities using conversion evidence and product fit.
Relevance · Research · HarvestingBid & Placement Optimization
Review CPC, conversion, and placement performance to adjust bids and modifiers while keeping spend aligned with campaign goals.
Bids · Placements · Spend controlPerformance Investigation
Examine sales trends, keyword visibility, traffic, and conversion. Check listing, offer, and inventory factors when ads underperform.
Trends · ACOS / TACOS · ConversionHow I approach optimization
Investigate first.
Then take action.
A high ACOS tells me there is something to review. The next step is understanding whether the issue comes from traffic quality, CPC, conversion, or the product itself.
The goal is a useful decision,
not just a lower metric.
not just a lower metric.
- 01
Start with the product's performance
Review sales goals, recent and longer-term trends, PPC contribution, and TACOS to understand the bigger picture.
- 02
Trace the change through the data
Check impressions, clicks, CPC, conversion, search terms, placements, and keyword visibility to narrow down the likely cause.
- 03
Check what happens after the click
Review relevance, pricing, reviews, the listing, and stock availability before treating every conversion issue as a bidding problem.
- 04
Act on the evidence, then review
Scale supported opportunities, control expensive traffic, or investigate further. When data is too limited, avoid forcing a decision.
Tools & skills
My Amazon PPC
working toolkit.
The platforms and skills I use for campaign management, product-level analysis, and keyword discovery.
Amazon Ads Console
Campaign setup, targeting, bid and placement adjustments, search-term reports, and performance monitoring.
Scale Insights
ASIN-level performance reviews, sales trends, campaign analysis, and optimization workflows.
Helium 10
Cerebro keyword research, competitor keyword discovery, search volume context, and keyword rank tracking.
Amazon Seller Central
Product and inventory checks, child-ASIN verification, and sales context for advertising decisions.
Amazon Advertising
Sponsored ProductsSponsored Brands VideoExactAutoBroad / PhraseProduct Targeting
Optimization
Bid adjustmentsPlacement modifiersNegative targetingSearch-term harvestingBudget reviews
Analysis
ACOS & TACOSCPCCTR & CVRSales trendsKeyword rankingTop of Search impression share
Web development portfolio
I also build systems
people use every day.
Production applications built around real operational needs. My development work covers workflow planning, databases, responsive interfaces, and deployment.
One portal.
Connected workflows.
Connected workflows.
Student recordsEnrollmentAdministration
SCCGTI School Management System
A centralized school portal that organizes student records, enrollment workflows, and administrative processes in one system.
LaravelPHPMySQLJavaScript
Visit school portal ↗Clear records.
Organized care.
Organized care.
Patient recordsConsultationsMedicine inventory
SCCGTI Clinic Management System
A digital clinic system for managing student health records, consultations, medicine inventory, and reports.
LaravelPHPMySQLResponsive UI
Visit clinic system ↗Backend & databases
LaravelPHPMySQLDatabase-driven applications
Frontend
HTMLCSSJavaScriptResponsive design
Tools & deployment
GitGitHubHostinger
About me
Amazon advertising.
Web development.
One problem-solving mindset.
I'm Cris, an Amazon PPC Specialist based in Cavite, Philippines. My hands-on work includes managing campaigns across multiple ASINs, researching keywords, analyzing search terms, optimizing bids and placements, and investigating performance changes.
I bring a structured approach to the work: understand the goal, inspect the data, identify the likely cause, and explain the next action clearly.
I also work as a web developer, building database-driven applications with Laravel, PHP, JavaScript, and MySQL. My deployed school and clinic systems connect records, day-to-day workflows, and reporting for real users. Development remains an active part of my professional work, and strengthens how I organize data and solve PPC problems.
2022 — 2026Bachelor of Science in Information Technology
Cavite State University — Trece Martires
Let's work together
Looking for someone to take a
closer look at your PPC?
I'm open to Amazon PPC opportunities and web development projects. Let's talk about your campaigns, your system, or the problem you want to solve.
jayragawanon@gmail.com ↗